Which customers should you focus on?
You’re pursuing several types of customer, but it’s unclear where to concentrate. We identify who needs your product most and what makes them buy.
Startup advisor & mentorBusiness strategy · Go-to-market · AI
Find your focus.
Build your path to growth.
I work with founders to decide which customers to serve, clarify the value their product offers, and turn those choices into clear messaging and a practical growth plan.
Get in touch
Startup advisor & mentor
21years at Microsoft
Led the launch of Azure in Australia and grew Azure OpenAI across Asia. Former global business and go-to-market lead for Azure.
Co-founder, AI Native Australia
Helping businesses use AI to transform how they work and grow.
Bachelor’s degree in Computer Science,
Stanford University
Stanford University
Attended my workshop?
If you joined Finding Your Wedge, we can build on your work: review what you learned about your customers and decide what to do next.
See how I workWhere I can help
Customer focus. Clear positioning. A path to growth.
Why should they choose your product?
People understand what your product does, but not why they should choose it. We sharpen your positioning and messaging around what matters to your customers.
How can you turn that into growth?
You’re trying different ways to grow, but aren’t sure what’s gaining traction or where to focus. We decide how to reach your priority customers, what to test first, and how to measure progress.
Founder feedback
What founders say.
“Ibrahim gave us grounded pushback, concrete from his recent experience making decisions, but flagged it with the nuance to only use it as a single data point. That’s perfect for us, trustworthy data + advice.”
“Very clear thought process. Ibrahim was fast to understand what we were working on and started adding value.”
“It was super actionable and straight to the point”
“Ibrahim was honest about the pain points and the areas where PMMs struggle, and it helped me see where I can improve.”
“Actionable insight in 30 mins.”
“A lot of great advice. I loved that Ibrahim took the lead with advice, pausing for our reactions and thoughts as well. A lot of valuable advice in such short amount of time”
“Ibrahim was really engaged and helped me crystalize different markets and GTM strategies. Really appreciate his clear thinking and ideas!”
“My conversation with Ibrahim helped me crystalize different markets and GTM strategies based on their need/skill level. He suggested new avenues I hadn’t explored in detail, like white labeling . Super helpful!”
“Thank you so much for your time yesterday. I enjoyed the chat and found the session really valuable. I came away with some clear ideas about how to think about pricing/GTM and also how to make my customer my seller!”
Founder work & conversations
Founders and teams.
Founders and businesses I’ve worked with through mentoring and other engagements.
Brindl
Positioning conversations
Brandiie
Product and pricing advice
MentorAll
Customer research and growth advice
WorkClone
Founder collaboration
8seats
Product feedback
Alignix
Customer and growth mentoring
WeView
Funding advice and introductions
Chiron Global Tech
Founder conversations and introductions
Youthority
Founder mentoring
soullmate
Founder mentoring
Orbbit
Founder mentoring
Dexify
Founder mentoring
Noizend
Founder mentoring
Cleftly
Founder mentoring
Voicetree
Founder mentoring
sistemaFutura
Founder mentoring
HYVN
Founder mentoring
UnCapped
AI-talent positioning
Sastain
AI and growth advice
The Fashion Advocate
AI and business advice
ContractCare
AI and growth consulting
How I work.
My approach begins with understanding your purpose and the passion behind your idea. Together, we build a deeper understanding of your customers and the alternatives available to them, so we can clarify what makes your product valuable and help it stand out. From there, we develop and test ideas for growth, measure the outcomes and refine our approach as we learn and the market changes.
Explore your idea and ambition
We discuss what inspired your idea, what excites you about it and the purpose behind it. I want to understand the difference you hope to make for your customers, your ambitions for the business and what success would mean to you.
Understand your customers and market
Review customer feedback and behaviour, what you’ve tried, and the alternatives customers use today. Identify where your product offers value and what we still need to learn.
Develop and test ideas
Work through possible ways to grow, choose the most important assumptions to test, and agree how we’ll measure the results.
Measure, learn and adapt
Review the outcomes and decide what to continue, change or stop. Use what we learn to refine the next round of decisions and tests.
About Ibrahim
Technology experience.
A founder’s perspective.
I spent 21 years at Microsoft bringing technology to market. Most recently, I led Data & AI go-to-market across Asia, responsible for the rapid expansion of Azure OpenAI and the growth of Microsoft’s NVIDIA infrastructure and Azure data businesses across the region. Earlier, I was the worldwide business and GTM lead for Azure, based at Microsoft’s corporate office in Redmond, Washington. Before that, I led the launch of Azure in Australia and its rapid growth in a highly competitive market.
I hold a bachelor’s degree in Computer Science from Stanford University and remain involved in the Stanford community through the Stanford Australia Association.
Today, I’m a co-founder of AI Native Australia, where we help businesses use AI to transform how they work and grow. Alongside that work, I advise startup founders on customer focus, positioning and growth, drawing on experience across technical products, global markets and early-stage businesses.
My involvement with Startmate spans advising, mentoring through Launch Club and completing the First Believers programme. I’m also a Blackbird GIANTS mentor, an Airtree Explorers alumnus and a member of XA Network, an angel investing network.
LinkedInWork together
Let’s talk about
your business.
Start with a free introductory call. We’ll talk about your business, what you want to achieve and where you see opportunities to grow. Together, we’ll explore how I could help and what working together might look like.
If we work together
Clearer focus.
Practical next steps.
We’ll work towards a clearer customer focus, a value proposition grounded in what customers care about, and a prioritised set of next steps to test.
Bring what you’ve learned from customer conversations, sales and product use. If you’re still exploring the idea, we can start with the questions you need to answer.
Get in touch.
Tell me a little about your business and what you’d like to achieve.